Who AM I?
Marketer by trade. Writer by design.
Seasoned SaaS Marketer
I've worked both agency and client side, giving me a holistic view of the creative process.
Agency-side: As a Sr. Content Strategist at Skyword, I developed content strategies for notable brands like:
- Purina
- Equifax
- Paychex
- Phillips
Client-side: As the Head of Content at Localytics, a once prominent Boston start-up that was acquired by Upland. During my time, I was in-charge of:
- Blog strategy
- Content creation
- Email nurture strategy
- Podcast host & strategy
- SEO
- Amplification strategy
Creator
In 2018, I left my position at Localytics to welcome my first child. I transitioned into freelancing, partnering with mainly SaaS companies to create engaging content and contribute to strategy. Since then I've created:
- 12+ clients
- 50+ blogs
- 20+ eBooks
- 5+ content strategies
Notable clients include:
- Tamr
- Appcues
- Willis Tower
- EQ Office
- StatSocial
- Zaius
- EQ8
- Localytics
- Coefficient